FAN POWERED FUTURES
SHAPING THE FUTURE OF SPOTIFY AND TIMES SQUARE THROUGH FAN INNOVATION
In “Fan-Powered Futures: Shaping the Future of Spotify and Times Square through Fan Innovation,” Nick Holmstén embarks on a captivating journey from the heart of Sweden to Spotify’s vaunted playlists and the electrifying Times Square stage. This inspiring journey highlights seismic industry shifts and the potential of superfans to spark further evolution.
“Fan-Powered Futures” isn’t just for fans—it's a must-read for anyone looking to establish a brand and cultivate a community of fans for effective marketing today.
Whether you're a devoted Swiftie or a passionate member of the BTS Army, you'll uncover how data-driven innovation empowers fans as the ultimate gatekeepers of today's hits and tomorrow's hopefuls. This book serves as a roadmap to the future, offering readers a front-row seat to the streaming revolution and the fan-led transformation of pop culture. Experience intimate stories with some of the entertainment industry's biggest names, providing a unique perspective on the power of fan engagement.
"Takes you behind the scenes of the music revolution"
“It took less than a minute for Holmstén to get behind the 17-year-old breakout star’s vision for a fan-listening experience for her debut album, When We All Fall Asleep, Where Do We Go? I sat down, shook Nick’s hand, and started to explain the idea,” says Lubliner. “And Nick said, ‘Let’s do it.’ ” The concept, he adds, was executed “flawlessly — I felt like they took a picture of the inside of my brain.”
— Justin Lubliner Founder/Owner of Billie Eilish´s label Darkroom Records.
“The very first time I walked into Spotify’s office in Stockholm and met with Nick, I saw—and more importantly felt—like we and the artists we represent had a powerful new ally to help guide us into the future. ”
— Steve Berman Vice Chairman at Interscope
“Nick tells you the truth, and you know where you stand. When someone looks me in the eye and says something, I want to feel like it means something, and I get that with Nick. That might come as a shock to some people in the music industry.”
— Scooter Braun Manager Justin Bieber, Ariana Grande
“Nick is one of the most direct communicators that you'll meet.”
— Troy Carter Manager Lady Gaga, John Legend and Megan Trainor
“After playing an early version of "Havana" for Holmstén while in an Uber (the executive's office at Spotify's Los Angeles headquarters did not have a stereo), "he stopped me and said, 'That one's special.”
— Roger Gold Manager Camila Cabello
ABOUT NICK
Nick Holmstén's extraordinary journey as an entrepreneur epitomizes the innovative fusion of music, technology, and hospitality. With thirty years of diverse experience in the entertainment industry, Holmstén has evolved from making his mark as an artist, producer, and songwriter to a visionary and pioneering luminary in music and technology.
As the former Global Head of Music at Spotify, Holmstén left an indelible impact on the digital music landscape. He created Spotify playlists as we know them today, revolutionizing music releases, reshaping how fans discover artists, and expanding musicians' global reach. He founded TSX Entertainment, a groundbreaking company in Times Square, redefining the entertainment scene and earning six Clio Awards.
His pioneering work continues to inspire a new generation of entrepreneurs, artists, and innovators.
